Search Engine Optimization – Internet marketing that works

So you have a site, have spent gazillions of hours and thousands of Dollars building it and are now waiting for money to start ringing in. You are waiting but the traffic and sales don’t seem to be going as anticipated. You spent more time and money in submitting your site to search engines, probably signed up for paid advertising as well, expecting high rank and traffic. Nothing happens. No ranking, no traffic, no sales, no money. Zilch. What do you do now? You evaluate why your site is not showing up high in the search engines and lead to the conclusion that it needs to be ‘optimized’ for search engines. You look up sites and forums that talk about Search Engine Optimization and read what experts have to say. Suddenly, a whole new world of Search Engine Promotion opens up and there seems to be no end to it. All the over-information can indeed be confusing, not to mention that not everything you read is true. Do not despair. There is hope. This site offers you information and services that can help you achieve your goals – to get high traffic to your site that converts to sales.

Search Engines – The traffic drivers

Search engines are by far the most common starting point for Internet users in their quest for finding information, products or services. Nearly 90% of Internet traffic originates from the major search engines and directories daily. Search Engine Optimization of your site, Search Engine Submission and getting a good Search Engine positioning of your website is essential for success of any online venture.

Search Engine Promotion – Your highest online marketing ROI

Search Engine Promotion has shown to deliver the highest ROI (return on investment) as compared to any other type of marketing, both online and offline. Traditional forms of advertising attempt to create a desire for a product or service with the potential customers, while search engines bring buyers to you, who already have that desire. Relevant traffic sent by search engines can result in increased sales conversions. also has an affordable entry point of marketing and an effective way to promote your business online.

Search Engine Placement – The competitive battlefield

The larger search engines like Google index over 3 Billion documents. Competition for the top spots is extremely difficult and fierce. If your Web site does not have a top position in the search engines, you are losing customers…worse, your competitors are winning them.
If you want to have your site ranked prominently with the search terms used by your potential customers, you need to clearly define and adopt your search engine promotion strategy. The promotion strategy includes activities such as Search Engine Optimization, Search Engine Submission, Pay-for-Inclusion (PFI), Pay-per-Click (PPC), Paid Listing, Link Popularity building etc.

Search Engine Optimization or Search Engine Submission – The jargon

Just to clear some cloud on these terms, Search Engines Optimization is the process of altering your site so that it may rank well for particular terms with search engines. Search engine submission refers to the process of submitting your web site URL to the search engine so that they know your site exists and they can visit your site and index it. Either of these will not help on a stand-alone basis. Getting listed through submissions does not mean that you will necessarily rank well for particular terms. It simply means that the search engine knows your pages exist. Search Engine Optimization addresses the optimization of your site’s Title tags, Meta Tags, keyword phrases, keyword density, visible text, code restructuring, site navigation analysis and improvements and other critical areas, which improve search engine ranking.

Search Engine Positioning – Getting you a high rank

Search Engine Optimization is a complex process, which is carried out after extensive research of your industry, competitors, keyword research and your site analysis. There's a big difference between just putting together ‘Meta tags’ and ‘Optimizing’ your site for high rankings in the search engines. A very very big difference! We have been tracking the evolution and algorithms of search engines since early 1995, an era when Google™ was not yet born and AltaVista™, then owned by Digital™, was being served as a subdomain altavista.digital.com, while their actual domain altavista.com was being abused by a domain squatter. Over the last 7 years, we have helped several companies formulate and roll out their online marketing strategies targeted towards search engine positioning. We keep ourselves abreast with the latest search engine news, developments and keenly track the evolution of their algorithms.

If you need help with building high relevant traffic to your site, contact us today.

Also check out our Free Search Engine Optimization evaluation.

Cheers!!!